Many of us are creative individuals, brimming with thoughts, ideas, and sudden inspiration. However, what is it that you are doing with those thoughts? Will you take the time to write it down? Or simply let it slip away?
Entrepreneur Derek Sivers once expressed the following sentiment; “For an idea to get big, it has to be useful”. And it’s true; after all, you wouldn’t want to be investing your time and money into something you don’t care about. The same logic applies to your customer.
Look around you. The clothes you are wearing, the phone in your pocket, and each and every building is the result of an idea being put into action. Using our brains, we are consistently able to build something out of nothing.